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When an exhibition of goods, although a boil in a corner, present tremendous amount of Chinese pavilions, that can only mean one thing - may soon expect the Chinese to copy, improve and flood the world with their users option. And the market has huge potential. The city is Philadelphia. The location is Pennsylvania kalco Convention Center. In the huge hall of the annual LightFair huge number of companies around the world present their latest achievements in the field of lighting. It follows from the stands one becomes clear. The ride in the lights will earn the most energy-efficient. Green global wave of reducing carbon dioxide emissions and more efficient use of energy reursi not passed the lighting market, provoking a rapid innovation in this field. Great need for replacement of previously existing lighting equipment kalco as in households, public and private sector and in the field of street lighting opens a huge market for companies producing areas. Customers of the new technology did receive opposite option for savings in energy costs. Time economical in September 2009 began the gradual disappearance of traditional incandescent bulbs in the European Union. First it was the 100-watt, followed by bulb 75. In 2011 comes the 60-watt, while in 2012 and more than 40 and 25, the elimination of the old bulbs has become a global trend. kalco The change in regulations boost ever increasing kalco development of LEDs (ie. LED lighting). LED technology are emerging as one of the main areas of competition between companies in the industry. So last year the fair "Construction and lighting" in Frankfurt, Philips Lighting, motion of the Dutch electronics concern, presented a 12-watt equivalent in the popular household 60 watt bulb. At this year's fair in Philadelphia, the company kalco has already demonstrated its 17-watt energy-saving LEDs, equivalent kalco to 75-watt kalco bulb. "LED technology is moving faster kalco than expected. According to estimates about 50% of the lighting will be LED by 2015, a 75% by 2020," said Zia Eftekhar, CEO of Philips Lighting North America. The new technology can save about 80% of the cost of electricity for lighting. And about one-fifth of the electricity consumed kalco in the world is due to the lighting. So from Philips estimates that are possible kalco savings kalco of about $ 250 billion. kalco As traditional bulbs convert only about 10% of the energy into light. The rest is converted into heat, which previously gave the possibility of German businessman Siegfried Rothauzer to circumvent the prohibition of the EU, began offering light bulbs as "small kalco heating devices". Another major advantage of the quality LED technology is much more her long life of 25 thousand hours, which in combination with its energy efficiency makes it a long-term investment. Question of LED main deterrent kalco point for customers is their high cost, while best brands 60-watt equivalents it reaches 30-40 dollars. Whether the technology will penetrate easily to price sensitive markets such as Bulgarian, from Philips drew parallels with the U.S. - "one of the most cost-oriented markets in the world." "We used to look at the bulb as a product that is high quality, but as supplies. Having the product with a short life and energy inefficient. Having the cheaper product," said Ed Crawford, General Manager, Lighting Systems, kalco Controls & Lamps of Philips Lighting North America. According to Crawford, there are two main problems. On the one hand, selling a product that is much more expensive than the one that people are used to buying at the moment and it is sometimes difficult to be convinced that the deal is good, as this will ultimately save $ 160 during the life of the LEDs. The second kalco and more serious moment for leaders of the market is the emergence of many competitors who offer cheaper technologies. "It's kalco easy to make a LED bulb.'s Not easy to make a good LED bulb," says Crawford. In an in-depth tour booth somewhere at the bottom can be seen as the representatives kalco of China. All their pavilions look alike. Unlike those of the other companies in the name of the individual, company