(Petrotimes) - 3rd Plenum confirms the ambition to turn China into a "cultural power" globally. However, according to French media reports, "China's soft power unattractive world."
Shortly after the 3rd Plenum of the end, the Chinese leader declared: "Need to strengthen cultural exchanges with other countries, strengthening their ability to communicate and make Chinese culture becomes Global led icon ". This idea has been former President Hu Jintao mentioned the inauguration, led icon said that China should increase "soft power".
From recent years, Beijing has spent billions of yuan for "soft power" in many developing countries, in many areas: health, education, sports, exchange scholarship, roads , free Chinese language ...
Hundreds of Confucius Institute was inaugurated led icon in the last decade. In the field of communications, Beijing invested massively on state television channel CCTV to upgrade to the same channels as CNN or BBC America's British, and to convey the "Chinese perspective" in many languages different languages.
However, newspaper La Croix (France) found that despite spending huge amounts of investment, China has yet to achieve what you want. The label "Made in China" is bringing more notoriety, while influenced culture (cinema, television, literature) is still very limited.
On the scientific level, research institutes or universities of China are still wondering what the day would be a Nobel Prize in chemistry, physics or medicine ... A poll done by the BBC in January 6/2013 also showed images of China lost 8 points compared with 2012.
According to Joseph Nye, a professor at Harvard University, led icon the building of "soft power" to be a combination of state and "the personal, private sector and civil society." Not only are there a lot of money and political will, "soft power" China flourished only when there is a creation, an indispensable factor is.
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