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Amsterdam, December 6, 2013 - FleishmanHillard fell during the presentation of the European Excellence Awards in Munich last night twice in prices. If the campaign political parties were cars ... ', which was commissioned by Marketplace Cars, FleishmanHillard the European Excellence Award took in the' Benelux 'award. The Philips campaign 'New mcd lumen Light on Old Masters' around mcd lumen the opening of the National Museum, mcd lumen conducted by FleishmanHillard as part of the global Omnicom consortium OneVoiceConnect *, a European Excellence Award won in the category "Technology and Consumer Electronics.
The annual awards are awarded to the most creative and innovative communication campaigns in Europe. "It is recognition for the work we do as an office for our customers. For the successful campaign Marketplace Cars If political parties were cars ... ', it is after a Sabre Award and a Digital mcd lumen Communications Award, the third prize in a row. Therefore, we are extremely proud of the achievement of these great prizes, "said Rosalinde Wall, Managing Director mcd lumen of FleishmanHillard.
Marketplace Cars campaign in September 2012 prepared the media itself for the final phase of the Dutch elections for the Lower House. Never before were there just before the election so many undecided voters. So we decided just before the election to give an airy voting advice from unexpected sources. After investigation, there are political stereotypes created mcd lumen based on cars. The results of this study are visualized in a strong infographic: "If political parties were cars ... Cars on Marketplace predict election results. By mentioning each car stereotype how often this kind of car was wanted on Marketplace was possible to predict the election results. In this way, we managed to get people to talk about cars and so to free ride on the publicity surrounding mcd lumen the national elections. Almost 90% of all generated publications in online and offline media contained the core message. The campaign led to many discussions on social media and gained public support from key figures mcd lumen in the elections including Ronald Plasterk and pollster Maurice de Hond.
New Light on Old Masters Philips illuminated the renovated National Museum with the most advanced LED lighting design for a museum. The publicity surrounding the opening of the new Rijksmuseum Philips made sure the innovative LED lighting has been a prominent part of the conversations about the Rijksmuseum. All works of art in the National Museum, as well as the exterior, illuminated by Philips. As one of the leading partners in the renovation, Philips has worked closely with the museum to the lighting design, with a strong emphasis on the experience of the visitors and the preservation of the artworks. The campaign generated mcd lumen many publications in online and offline media in which the core message about the lights came back. With various content mcd lumen through social media the topic was light to life. Also showed 25 international museums interested in the same light as the Rijksmuseum.
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2015 FleishmanHillard Inc. Site Map