Are you in? Sign up now via this form: Subscribe B2B Marketing Awards 2015. After registration luca

News In March, Philips won the B2B Marketing Award with their campaign around the advanced LED lighting, Philips Lighting reported to the National Museum under the title "New Light on Old Masters. On March 17, 2015 organizes B2B Marketing Forum for the 6th time the B2B Marketing Award. Companies can sign up until the end of January, their B2B case to compete for the prize. But what effect does winning the award mean? We asked Martin Vernooij, Marketing Director of Philips lucalox Lighting Benelux.
What has winning the B2B Marketing Award Philips? "I've gotten that question often and I find it not easy to answer. One of the reasons to submit a case was that I found that the self-consciousness of my best marketing team could be drawn at a higher level. Philips is not immediately known as a marketing company, while we have made it many steps with more success cases. Because we had such a successful project with the Rijksmuseum, which we were very proud, I saw a great opportunity. Winning has also contributed positively to recruit new people - a piece of employer branding. The Award is a great recognition of what we as a marketing team are capable. lucalox The effects of the gain can therefore best be sought in our own potential and new people. lucalox "
What are the responses that you have received? "We have never had to complain about visibility in the Benelux, but I think that winning this award has certainly provided an additional positive lucalox boost."
What made you overcome? "Besides the fact that our case contains innovative elements such as storytelling and social media, I believe that our hard targets and measurable results have ensured that we won. For these objectives were also asked to submit the case. Our results were that spectacular, with a very limited budget, we have managed to make light of the main topic at the reopening of the Rijksmuseum. In addition to the focus on LED lighting lucalox we know Philips position as the orchestrator of large and complex lighting projects. Widely we have achieved all the national media and journals and an altered perception put down a challenging target group of architects. That the commercial objectives and outcome were met may finally be no surprise.
I think if you tune in this year's case on the theme of 2015, customer centricity, that you a good chance to win. But our theme, storytelling, I still have much chance because it remains a wonderful marketing tool. I myself would like to see case studies on innovative marketing automation, something like gamification and perhaps successful social media campaigns in B2B. "
Why should you want to join and B2B? "I think the answer is twofold. On the one hand you can play really see the awards as a marketing tool to convert internally. lucalox On the other hand I think it's a nice goal to share your findings with other B2B marketers to bring the marketing profession in the Netherlands to a higher level. As marketers among them we can and should inspire each other. "
Are you in? Sign up now via this form: Subscribe B2B Marketing Awards 2015. After registration lucalox you will receive by mail instructions for the delivery of the case. That does not simultaneously. If your case but Friday, January 30th, 2015 inside.
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