Philips illuminated the renovated National Museum with the most advanced LED lighting design for a

Yesterday was our office along with customer Philips * re in prices. This time we had the honor in London Gold Sabre Award (The Holmes Report) to receive for the Philips campaign 'New Light on Old Masters' around the opening of the National Museum. We won the award in the Consumer Electronics category.
Philips illuminated the renovated National Museum with the most advanced LED lighting design for a museum. The publicity surrounding the opening of the new Rijksmuseum Philips and FleishmanHillard caused the innovative LED lighting has been a prominent part of the conversations about the Rijksmuseum. This they achieved through from the beginning to work closely with museum experts and designers, brilliant lighting which quickly became ambassadors and self-starting conversations about LED lighting museum.
The campaign generated many publications in online and offline media in which the core message came back on the lights. With various content through social media the topic was light to life. Also showed 25 international museums interested in the same light as the Rijksmuseum.
All works of art in the National Museum, as well as the exterior, illuminated by Philips. As one of the leading partners in the renovation, Philips has worked closely with the museum to the lighting design, with a strong emphasis on the experience of the visitors and the preservation of the artworks.
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