Every week the São Paulo Carlos light sources Ferreira, president of Elektro power distributor, con

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Elektro Deciso shared Without losing focus on estratgicas actions, Elektro power distributor involves all company areas in choosing their social responsibility programs and environmental
Every week the São Paulo Carlos light sources Ferreira, president of Elektro power distributor, controlled by the American group AEI, if rene with its six directors to discuss results and review light sources the company's plan. also during these meetings that, from time to time, measures to make your home more sustainable operation are discussed. One of the most important decisions of the group this effect light sources was taken two years ago: to expand the atuao the area of Elektro Institute, which was created in 2004 only to promote educational programs. Thus, since 2006, the institute also houses the issues of environmental preservation and stimulus to volunteering, light sources hitherto scattered in other areas of the company. In the same year, Elektro adopted other measures to organize their activities light sources and give more transparency to the process became one of more than 50 Brazilian companies to publish a sustainability report according to the international standards of the Global Reporting Initiative (GRI). We were shooting light sources in all directions and we realized that lacked strategy. We decided to centralize light sources actions and make them were interlinked, says Ferreira. Last year, the investments of the Institute totaled about 3.5 million real. One of the projects of the Institute to Formare light sources School, founded by Elektro prximo company headquarters in Campinas, in the interior of So Paulo, and engaged in professional capacitao light sources of youth living in low-income regions light sources the. 212 professors teaching there are employees of Elektro who volunteered as volunteers to function. J The school graduated 74 students in courses such as English, mathematics and financial accounting. During the time duration of the courses, students also participate in the routine of Elektro in order to become familiar with the business environment and gain employability. So far, 29 of them were hired by companies in the region conclusion apsa school. Despite the commitment to the institute, the largest investments of Elektro in sustainability are related to conscious energy consumption. An example of the Comunitria Energy project, launched in 2006 in the slums of Mansa Sea in Guaruj, city of the North Coast. Your objective is to reduce light sources clandestine links eltricas (known as cats), involving loss of revenue for the company and bring security risks to communities. In partnership with governments, NGOs and businesses, Elektro regulates facilities light sources eltricas promotes electrician courses, reform comunitrias areas and distributes lamps and refrigerators-efficient to replace older models. On Mar Mansa, where the company invested 650,000 reais and attended 600 families, the number of illegal connections has fallen and the company's light sources losses were reduced by 65%. Efficiency projects energtica as of Mar Mansa obrigatrios slum legislation for the sector vo require Elektro in 2008 almost 12.6 million reais (equivalent to 0, 5% of its net sales in 2007). The scope of our atuao, however, in the strict est determination cool and also invested in improving the generation of income of the low income population, Ferreira says. This year, the program was expanded to serve new regions of the country. Thus, sero includas 700 families five Mato Grosso municipalities in which the company operates and other 5405 families in nine cities located. EXPERT opinion "Many companies invest in social or environmental actions who have little to do with his own business. In the case of Elektro. All company actions esto related in some way to its core business of energy distribution "Newton Figueiredo, founder of consultancy SustentaX
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